Industrial Ecology is changing the world
"Using a young science called industrial ecology, businesses and green activists alike are beginning to compile the environmental and biological impact of our every decision — and delivering that information to consumers in a user-friendly way. That's thinking ecologically — understanding the global environmental consequences of our local choices."
Unfortunately the article describes Industrial Ecology as the "science of LCA", ignoring most of what makes Industrial Ecology different and revolutionary (techno/bio-sphere analogy, systems thinking, social aspects, etc.). Although articles like this one help in drawing attention to this "young science called Industrial Ecology", they also hurt the field by popularizing an outdated and oversimplified version of Industrial Ecology.
The article is based on the new book of D.Goleman: "Ecological Intelligence"
Watch a short clip of D.Goleman giving his opinion on the use of Industrial Ecology